Do I need to offer phone cases for every phone model available?

No—focus on the most affluent buyers, which means prioritizing iPhones. The most affluent demographics predominantly use iPhones, and these are the people most likely to buy art. There are really only four to six current iPhone models you need to cover to reach the majority of your target market. Don’t worry about covering hundreds of phone models. If you’re at an event and someone has a model you don’t have in stock, use it as an opportunity: collect their email address and tell them you’ll check if you have that model available and can ship it to them. Turn the limitation into a lead-capture opportunity. Play to the circumstances rather than trying to stock everything.

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Asked by an artist concerned about phone compatibility · Answered by Patrick Shanahan · art-marketing-podcast · 2024-05-10