What is one-on-one consultative selling and how do I use it?

One-on-one consultative selling is when you set up a video call (like Zoom) with a potential buyer to personally discuss their questions, show them your work, and walk them through options. If someone contacts you, comments on your posts, or DMs you with interest, recognize them as a warm lead. Offer to hop on a call. During the call, use merchandising—show them the actual products, explain the details, help them visualize it in their space. This is especially effective for high-dollar items. It’s hand-to-hand combat to get warm leads across the finish line. Everyone knows how to use video calling now, so there’s no barrier. Make it part of your sales process.

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Asked by an artist asking how to close sales personally · Answered by Patrick Shanahan and Nick Friend · art-marketing-podcast · 2021-01-05