What are the benefits of responding to Instagram comments with video replies?

There are five major benefits: First, you create additional content with very little cognitive load—you’re just responding naturally to a comment, which counts toward your weekly content creation goal. Second, you practice turning buying questions into selling conversations while creating quality content. Third, the video plants seeds with everyone who sees it, demonstrating that your work is in demand and that you’re approachable and care about your followers—this creates social proof. Fourth, you can reuse that video in your Instagram stories repeatedly, today or months from now, especially during sales or promotions. Fifth, currently (as of this recording), Instagram is incentivizing this type of content, so these videos tend to get significantly higher view counts. All of this winning requires very little work.

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Asked by general teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2023-09-07