What are the multiple objectives when running a giveaway campaign?

You have several ways to win with giveaway campaigns. The obvious goals are gaining followers, capturing email addresses, and generating sales. But the subtle benefits are equally important: you get better at the process (which you’ll run for life), you learn if your art resonates with audiences, you start conversations with potential buyers, you develop relationships with high-value accounts that you can partner with repeatedly, you cultivate social proof and testimonials, and for those running ads, you can build up your warm audiences. Having multiple ways to win makes the tactic less binary and more exciting.

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Asked by teaching content · Answered by Patrick Shanahan · art-marketing-podcast · 2023-08-23