Why do successful artists and top earners often outsource their marketing?

Many of the most successful artists earning over $100,000 per year use professional marketing services for strategic reasons. Some use them permanently because they don’t want to do marketing at all—they’d rather focus on creating more art, experimenting with new subject matter, and expanding their market. It actually makes more financial sense for them to pay experts to handle marketing while they do what they do best. Others use these services during specific periods: when they travel for months at a time, when life events happen (like having a baby), or when they’re too busy to keep up with consistent marketing. The key insight is that at higher revenue levels, you need help. Nobody runs a six-figure business completely alone. You need systems in place—whether that’s automated fulfillment, marketing assistance, or other support—to scale beyond doing everything yourself.

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Asked by general teaching point · Answered by Nick Friend · art-marketing-podcast · 2022-03-04