What does pivoting mean in the context of an art business?

Pivoting means testing additional styles, subject materials, niches, media types, service offerings—in short, revenue sources that have potential to vastly exceed what you’re selling currently. It’s a structured course correction designed to test a new hypothesis about your product and business model. For artists and photographers, this could mean trying a new painting style, exploring different subject matter, offering commissions in addition to originals, or even moving to a completely different niche while keeping what currently works.

Asked by general teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2021-01-15