How can I maximize the marketing value of selling phone cases?

Pair phone cases with digital wallpaper downloads that coordinate with the case design. When someone buys a case with your art on the back, offer them beautifully formatted digital downloads for their phone’s lock screen and home screen that complement the case. This way you’re capturing both sides of the phone—the front screen they look at constantly and the back case others see. This is also an excellent way to collect email addresses, even at in-person shows: offer to email customers the coordinating wallpaper files. Creating wallpaper formatted to common phone dimensions isn’t difficult and dramatically increases the value proposition.

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Asked by an artist maximizing phone case sales · Answered by Patrick Shanahan · art-marketing-podcast · 2024-05-10