How should I think about the time investment required to build a successful online art business?

Think in terms of Peter Drucker’s principle: people often overestimate what they can accomplish in one year, but they greatly underestimate what they can accomplish in five years. Building a successful online art business is what some call an ‘overnight success 10 years in the making.’ You need to embrace the reality that great results online take time and consistent work. It’s a game of pressure over time—daily, incremental effort that compounds. Don’t get discouraged if you’re not seeing massive sales in the first few months. The question isn’t what you’ll accomplish this year, it’s what you’ll accomplish in the next five years if you commit to consistent, focused work on growing your traffic, email list, and social following.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2017-10-25