Why is selling direct to consumers through live shows better than traditional gallery representation?

Direct-to-consumer selling eliminates all middlemen between you and your customers. There’s no 50-50 or 60-40 commission split with galleries. You retain 100% of your sale revenue. This direct relationship also gives you full control over pricing, presentation, and the customer experience, rather than relying on a third party to represent your work.

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Asked by general audience · Answered by Patrick Shanahan · art-marketing-podcast · 2020-08-06