How can I create more pricing options within my limited editions?

Consider offering three tiers even within your limited edition category by varying size, media type, or additional elements. For example: a smaller limited edition at a lower price point, a mid-size at medium price, and a large premium version that might include extras like certificates, programs, or special materials. This approach uses the psychological principle of anchoring—giving buyers a range helps them self-select while establishing the value of your top-tier work. Some buyers will go straight for the premium option, others will choose mid-range, and some will take the entry point.

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Asked by an artist with sold-out limited editions · Answered by Patrick Shanahan · art-marketing-podcast · 2022-06-11