How do I create effective branded merchandise beyond just prints?

Develop designs and graphics specifically for merchandise that may be based on your paintings but adapted for products. Create patches that can be sold loose or applied to hats and apparel. Design t-shirt graphics derived from your artwork. Offer cards featuring your art with your contact information on the back—these serve as both products and marketing tools when people send them to others. The key is thinking of each product type as both a revenue source and a marketing vehicle. Even low-margin items like cards help promote you when they’re shared.

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Asked by an artist expanding into merchandise · Answered by John Lowry · art-marketing-podcast · 2024-07-08