Should I work with a traditional publisher or self-publish my art book?

Self-publishing can be very effective and profitable. Hire a graphic designer to design the book, then work with a quality printing company to produce it. Self-publishing gives you control and can offer very reasonable printing costs with good profit margins. You can price your book to maintain around 50% margins per unit while keeping full creative control and the ability to produce additional books as demand grows.

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Asked by an artist considering publishing a book · Answered by Patrick Shanahan · art-marketing-podcast · 2024-12-03