How do I know if I should newsjack a trending topic or cause?

Ask yourself: do I really care deeply about this? Is this authentically me? Does this align with my brand and values? People can smell inauthenticity. Just because something is trending doesn’t mean you should create work about it. There’s enough news every single day that you can find topics within your own genuine interests and values to work with. The newsjacking should feel like a natural extension of your brand, not a standalone project disconnected from who you are as an artist.

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Asked by artists considering cause-related work · Answered by Patrick Shanahan and Megh Knappenberger · art-marketing-podcast · 2022-06-11