How should I use Instagram DMs to increase sales during the holidays?

Instagram DMs are a powerful, underutilized tool for starting conversations. Every day, check who followed you recently—look for accounts that appear to be real people with money (clean avatar, active profile, not another artist). Send them a direct message. This could be as simple as: ‘Thanks so much for the follow! What did you find interesting about my art?’ Or during a sale: ‘Thanks for the follow! Not sure if you’re interested, but I’m running my biggest sale of the year—here’s the link.’ The Instagram DM inbox is far less cluttered than email, so people are much more likely to see and respond. You can send links directly, unlike in posts. Do this for every relevant new follower from now through Christmas.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2023-11-10