What price ranges should I include in my art business lineup?

You need three distinct price tiers in your lineup: $0-$100 for impulse purchases and low-commitment items (non-wall art like coasters, phone cases, tote bags, stickers, postcards, photo books, yoga mats, throw pillows, magnets), $100-$1,000 for smaller to large prints and smaller originals, and $1,000+ for originals, large format pieces, limited editions, and commissions. This pricing ladder framework is essential for maximizing customer acquisition because it removes friction at different buying levels and opens you up to both the art market and the massive gifting market.

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Asked by general teaching point · Answered by Patrick Shanahan · art-marketing-podcast · 2026-04-06