How much personal, non-art content should I share on Instagram?

Challenge yourself weekly: what can I post this week that has absolutely nothing to do with my art? Sharing personal interests, hobbies, behind-the-scenes life moments, and non-art passions does several important things. It humanizes you beyond being ‘just an artist,’ helps followers connect with you as a whole person, and attracts audiences from completely different interest communities who might never have discovered you otherwise. Instagram’s algorithm will test your content with people who share those interests, expanding your reach into new networks. While your art should remain primary, mixing in personal content—your Halloween preparations, visits to botanical gardens, your interests and daily life—creates a more engaging, relatable presence that builds stronger follower relationships.

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Asked by an artist with 25,000 Instagram followers · Answered by Patrick Shanahan · art-marketing-podcast · 2025-08-22