Should I personally install artwork in my local collectors' homes?

Yes, absolutely, if the collector is local. There are two major benefits: First, it builds a genuine relationship with the collector, showing gratitude for their support and creating a connection that can last a lifetime. Second, when you’re in their home installing a piece, they often get excited and want to show you other spaces—leading to additional sales eight or nine times out of ten. This approach turns a single sale into an ongoing relationship and often immediate repeat business. Obviously if work is being shipped long distance this isn’t possible, but for local sales, always do the installation yourself.

---

Asked by podcast host · Answered by Jonah Allen · art-marketing-podcast · 2023-07-28