Should I focus on Instagram or other social platforms for my art business?

Think strategically about where your ideal customers or collaborators actually spend time. If you want to work with brands and businesses, professional networking platforms like LinkedIn can be far more effective than Instagram because you can directly reach creative directors, marketing managers, and decision-makers. On LinkedIn, when someone engages with your post, it spreads to their entire network, giving you broader reach. Don’t just follow the crowd to Instagram because that’s where all artists are—go where your specific audience is and where you can have actual conversations with decision-makers.

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Asked by an artist deciding where to focus social media efforts · Answered by Craig Black · art-marketing-podcast · 2025-02-25