My first giveaway got only two signups after almost two weeks. Is this a failure?

No, two new signups for a first giveaway is actually a good result—most people running their first giveaway get around five signups as a strong result, so you’re close to halfway there. One was a new person you didn’t know, which is a new acquisition you can market to in perpetuity. The real opportunities are: (1) post frequency—you need at least one post per day promoting the giveaway, plus daily stories, and (2) audience quality—the giveaway reveals your current following may not be well-engaged, which means you need to focus on audience growth. Don’t see this as a bummer; see it as valuable data showing you need to grow a more engaged audience.

---

Asked by an artist running their first giveaway · Answered by Juan · Office Hours · 2026-04-09