Why should I resend my sale email to people who didn't open it the first time?

Most email platforms make it easy to resend an email only to people who didn’t open it the first time—this is called resending to unopens. People are busy, especially during the holidays. They might have seen your subject line but were at a party, had too much eggnog, or were just distracted. They never even saw your email. When you resend 24 hours later, that second email is often the one they actually open. This step works fantastically well and is something very few artists do, but it can dramatically increase your open rates and sales.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2017-11-14