Why should I invest time in learning marketing when I don't enjoy it?

Given your long time horizon in this business, you should do the thing you want to do least—learning to market yourself—as young as possible. Yes, it involves suffering and it’s the thing creatives least want to do, but if you suffer through it early, your business will actually start growing. The amount of poor decisions artists make under a truncated time horizon is significant. When you have decades ahead of you, the investment in learning marketing fundamentals pays off exponentially over time.

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Asked by general teaching point · Answered by Patrick · Art Business Webinar · 2026-08-31