Should I engage with other people's content on Instagram, and does it help my account?

Yes, actively engaging with other people’s content is important. Instagram wants to see you’re a genuine, active user who consumes content—not just someone using the app solely for self-promotion. Spend time (even just 5–10 minutes daily) scrolling, liking posts, commenting, sharing to your stories, and sending reels to friends. These actions signal to the algorithm that you’re an authentic user. Also, engage with content you personally enjoy (not just other artists). If you like a lot of photography content, the algorithm will show your posts to more people interested in photography. Spread your engagement throughout the day (morning and afternoon) to reach different time zones and audiences.

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Asked by a photographer asking about Instagram activity · Answered by Indra · Office Hours · 2026-04-28