I had a gallery that I had to close. Should I reuse the old domain name when I restart?

Absolutely, reuse the old domain and act like nothing changed—you’re just back in business. Domains that were active for years get prominence in search engines right out of the gates because search engines recognize them as trusted entities. Don’t change a single thing about the domain name. Point it at your new website, get the email active again with that domain, and keep going. You’ve already built authority with that domain over years of operation, so leverage that advantage rather than starting from scratch with a new name.

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Asked by a gallery owner restarting after closure · Answered by Patrick · Art Business Webinar · 2026-08-17