How can offering prints help my art business?

Prints create a passive income stream and make your work accessible at different price points. They allow customers to purchase your art in various sizes—larger for conference rooms or hotel spaces, smaller for residential settings—which the original cannot accommodate. Prints can be competitively priced while still representing original art from independent artists. Having both originals and prints available puts you in a much better position to serve different types of buyers and their varying budgets and space needs.

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Asked by a mixed-media artist offering both originals and prints · Answered by Patrick Shanahan · art-marketing-podcast · 2017-02-13