Why is focusing on customer success more important than just building a great product?

The best products don’t win in business - the best-marketed products win. This is a fundamental truth that many artists don’t understand. Companies like Amazon and Apple became trillion-dollar businesses by focusing on customer success first, then building products around that success. When you start with customer success and work backwards, you naturally create more value, make customers happier, and your revenue increases as a result. You need to find where success is happening with your customers - where they’re loving what you’re doing - and do more of it. The details of what makes your customer successful is literally the fuel that runs your business.

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Asked by general teaching point · Answered by Patrick Shanahan · art-marketing-podcast · 2020-06-28