What should the price range of an art business include?

You need a complete pricing ladder from bottom to top. The bottom rung consists of simple, cheap, easy impulse buys—non-wall art items like $20-25 puzzles, greeting cards, or small merchandise that customers can purchase on a whim without consulting their significant other. The middle range might include prints from a few hundred to several thousand dollars. The top can range into the tens or even hundreds of thousands for originals or high-end pieces like large triptychs. The key is having the same image available at every price point across this range.

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Asked by synthesized from teaching · Answered by Patrick (inferred from context) · art-marketing-podcast · 2026-05-08