What type of content should I be creating on social media to build trust and get people to buy from my website?

In 2026, the key to standing out on social media is being real. In a world where AI can generate anything, the only true differentiator is authenticity. People need to immediately know there’s a real human being behind your account. Show your face in videos. Share your creative process—whether it’s work-in-progress shots for painters or behind-the-scenes of you taking photos. Document your journey: share wins, losses, and milestones (not just finished outcomes). Talk about your tools, your techniques, your adventures. Share personal aspects of your life—your hobbies, travels, what you do for fun. People connect with people first, then with art. Once they see you as a real, relatable person, they’ll trust you as an artist and feel comfortable buying from you. Aim for a 50/50 split: half your content about your art, half about you personally.

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Asked by a photographer with low engagement · Answered by Juan · Office Hours · 2026-04-23