Why is now the best time in history to start or relaunch my art business?

Several factors make this an unprecedented moment: First, AI technology has leveled the playing field more than anything in history - it doesn’t matter what circumstances you showed up with, your past, your financial situation, whether you’re working a full-time job. None of that matters anymore. The only split is whether you’re practicing with these new tools or not. Second, summer is right in front of you as a major selling season, followed by the fourth quarter. Third, marketing has become more enjoyable and less painful than it was five or ten years ago when every artist’s complaints about it were completely valid. You now have access to tools and support that can handle the areas where you’re weak, so you can focus on your strengths while still getting the business work done.

---

Asked by someone considering starting an art business · Answered by Nick Friend and Patrick Shanahan · art-marketing-podcast · 2025-06-19