People tell me I'm pricing myself out of the market at $60 per piece. Am I pricing too high?

No, that’s erroneous advice. You should raise your prices immediately—minimum $99 for a single piece. You also need to develop a range of pricing. Consider creating a smaller, cheaper option at a lower price point, then step up to premium offerings like a 3-piece bouquet around $350 and a dozen pieces at $1,000-$1,200. Having a range of pricing is essential. Don’t fall into the Walmart mindset of selling to the masses at the lowest price—you’re not mass-producing enough for that strategy to work, and it undervalues your work. Study pricing principles carefully. You need price tiers that give customers options while properly valuing your time, materials, and artistry.

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Asked by a metal fabricator selling art · Answered by Patrick · Art Business Webinar · 2026-09-02