How quickly can I test if new subject matter will work better?

Very quickly. One successful artist painted a timely subject (Ruth Bader Ginsburg right after she passed) and within 48-72 hours sold the original plus dozens of prints. She was already successful, but this test blew her mind and led her to do even more experiments. As an artist, you can invent and test a new product in days with just your time and energy—no manufacturing, no overhead. This speed is a massive advantage.

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Asked by an artist wanting to test quickly · Answered by Nick Friend · art-marketing-podcast · 2020-10-17