What's a 'don't leave home without it' case and how do I use it?

Your ‘don’t leave home without it’ case is a portable display containing samples of all your available print options. Select strong example images that represent your work, then order them in all the media types you offer—art paper, canvas, metal, acrylic—in a range of sizes. This becomes your essential sales tool that you bring everywhere: to client meetings, delivery appointments, shows, studio visits. When you’re delivering a purchased piece to a customer’s home, bring this case. Let them see other works, hold prints up on their walls to visualize placement, and see what’s possible. This physical display is invaluable for educating customers and generating additional sales from people whose attention you already have.

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Asked by general teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2019-06-06