What if my giveaway only attracts a few entries or 'tire kickers' who won't buy?

This happens all the time, even with paid ads. Not every campaign will succeed, and not every person who enters will be a serious buyer. Some ads utterly fail despite large investments—that’s part of the game. You don’t need 100% of people to be home runs; you only need a couple of the right people. Tire kickers and looky-loos come with any marketing effort, including paid advertising. It’s just a cost of doing business. Don’t let one unsuccessful giveaway discourage you—keep running them consistently.

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Asked by an artist discouraged by low engagement · Answered by Patrick Shanahan · art-marketing-podcast · 2023-08-16