How can I tell if someone on my email list is actually interested if they never respond?

Don’t assume silence means disinterest—some of your best customers may be on your list for months or even years without ever responding to an email, but they’re watching. One artist had a collector sit on their email list for a full year without any engagement, never clicking or responding. Then one email about upcoming work resonated, and that silent subscriber reached out and made a $15,000 purchase. Keep your list engaged with regular valuable emails even when you don’t see immediate responses, because you never know who’s quietly paying attention and waiting for the right piece.

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Asked by an artist discouraged by lack of email responses · Answered by Brien Cole & Patrick Shanahan · art-marketing-podcast · 2024-10-04