What is the difference between virtual reality (VR) and augmented reality (AR)?

Virtual reality removes you from your current environment and transports you to a completely different world through a headset—like scuba diving with sharks, fully immersed. Augmented reality, on the other hand, adds a virtual layer to the real world you’re already in. You don’t leave your environment or wear a headset; instead, digital elements appear in your physical space—like being at an aquarium where fish swim around you. For artists, AR is more practical because it lets buyers see art in their actual space without any heavy equipment.

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Asked by general audience · Answered by Patrick Shanahan · art-marketing-podcast · 2018-06-14