Do I really need a website if I sell well on Instagram and at shows?

Yes, you need a website, because the next ten years will not be like the last ten. The shift to digital walk-ins is accelerating, not slowing. Every collector under 50 starts their search on a screen. Every interior designer sourcing for a client opens dozens of tabs or social accounts before calling anyone. Every search query (Google, ChatGPT, Perplexity) is a potential walk-in you’ll never see if you don’t have a professional online presence. Offline walk-ins aren’t going away, but online ones are stacking on top at an alarming rate. If you want to still be selling art in 2035 or 2055, you cannot skip the online gallery. The artists who nail the digital basics now will be the ones whose phones are still ringing decades from now.

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Asked by an artist selling successfully offline · Answered by Patrick · art-marketing-podcast · 2026-05-20