How do I know when to pivot versus sticking with my current work?

Think of your current work as prototypes, not finished products. If you’ve properly marketed your work and sales aren’t meeting expectations, you’re in prototype territory. Don’t internalize lack of sales as criticism of your talent or technical ability—the market is simply telling you they want something different from you. This doesn’t mean they don’t like you or your skill; they just don’t want what you’re currently offering. You need to try different subject matter. Even successful artists selling $100,000-$300,000 annually continue prototyping and testing new directions. Your current content has a ceiling—testing new prototypes helps you discover higher ceilings.

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Asked by synthesized from teaching · Answered by Nick · art-marketing-podcast · 2021-01-06