How can I use live video in my art business?

You can use live video to replicate the art gallery experience without the expense. You are now the art gallery, running it out of your house with no overhead. You can do private one-on-one video showings with collectors or host live shows for multiple people simultaneously. Live video allows you to present your work, interact with buyers in real-time, and create that personal connection that’s so valuable in art sales. When technical difficulties happen during streaming—and they will happen to everyone—just laugh, have fun with it, roll through it, and keep moving. This is the new normal, and your audience will understand. The key is consistency and persistence, not perfection.

---

Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2020-08-19