How should I view myself and my expertise when marketing my art business?

Consumers view you as an expert whether you realize it or not - you are the resident expert and thought leader on art, materials, printing, framing, and everything related to your medium. When you’re doing your regular marketing, going live on social media, posting videos, doing live art shows, and talking about your prints and materials, people are listening to you as an authority. You need to recognize this position and think about what you can do to build a business around that specialized knowledge. What opportunities can you capitalize on as an artist and art business with this expert status? Step back with an open mind and look at all the possibilities. You may not want to do everything available to you, but you should be aware of what’s possible. All of these opportunities together can result in a quite significant business.

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Asked by an artist underestimating their market position · Answered by Nick · art-marketing-podcast · 2021-03-06