How do I find a profitable niche in a market saturated with art and photography?

With the abundance of art and images today, you must niche down significantly to succeed. There are countless paintings of flowers and photographs of every national park—you need to find something more specific. Look for passionate, diehard communities with strong emotional connections. Think strategically about pain points in your own life: what’s missing in the market that people would actually want to hang in their homes? The key is finding a niche that’s both specific enough to stand out and passionate enough to support real sales volume.

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Asked by an artist seeking business direction · Answered by Patrick Shanahan · art-marketing-podcast · 2018-02-20