How can I sell my art calendars at shows when the 2027 versions aren't available yet from my print provider?

You can run a pre-sale of the 2027 calendars at your show. Create a separate product listing on your website labeled as a pre-sale or pre-buy edition. Set it up as a self-fulfilled product (not auto-fulfilled, since the product doesn’t exist yet). When someone purchases, they receive an email confirmation with a note that you’ll ship the calendar as soon as it becomes available from your supplier—typically within about a month. To incentivize the pre-sale, you can offer a discount below your regular price. For example, if your calendars normally sell for $50, offer the pre-sale at $45. This approach lets you capture sales now and demonstrates demand to your audience.

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Asked by an artist selling calendars at shows · Answered by Juan · Office Hours · 2026-08-11