Can I use the same ad message for all traffic types and still be successful?

While some businesses do get away with showing the same message to all traffic types—particularly in certain niches or with untapped markets—this is not the norm and not a long-term recipe for success. Even businesses that are profitable using one message for all traffic would perform better (spend less money for more sales) if they understood and implemented cold, warm, and hot traffic segmentation. The exception doesn’t make it best practice. For most artists and art sellers, you will waste money and see poor results if you show aggressive sales messages to cold traffic.

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Asked by general audience · Answered by Patrick Shanahan · art-marketing-podcast · 2017-03-09