Why won't hiring an art rep or someone else to handle marketing work for my art business?

Nobody is going to sell your art for you—that’s the hard truth. Even world-class artists on magazine covers can’t get art reps to successfully sell their work. If they can’t get that help, you won’t either. More importantly, you shouldn’t want to outsource this completely because doing your own marketing is the only way to get direct feedback from your customers. You need that pulse—to understand what resonates, what people love, what inspires them. That direct connection teaches you what to create more of and helps you provide real value to people’s lives. Later, you can train an assistant to execute your strategy, but you must build that understanding yourself first. There are no shortcuts here.

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Asked by artist wanting to hire marketing help · Answered by Patrick Shanahan · art-marketing-podcast · 2020-06-27