What's a common mistake artists make when their sales are low?

They work on the wrong problem. Some try to build a big following before they’ve validated their art will sell. Others grind on marketing for a niche that will never match their ambitions. It’s like trying to teach everyone at once—some need to validate first, others need to pivot their niche, others need to fix their marketing execution. You have to diagnose your specific problem like a doctor and work exclusively on fixing that issue, not everything at once.

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Asked by an artist with stalled sales · Answered by Patrick Shanahan · art-marketing-podcast · 2020-10-17