Should I be using AI tools even if I hate marketing?

Yes, especially if you hate marketing - that’s exactly why AI is so valuable for you. Artists have traditionally hated marketing with a passion and never wanted to do it. Now there’s essentially a team member ready to work for you on the one thing you hate most. What’s being observed is that artists who approach AI with a little patience to get over the initial tech hurdles suddenly start doing more marketing, because they have help. The items on your perpetual ‘to-don’t’ list - all those marketing tasks you say you’ll do but then blow off to go paint instead - can now actually get done. When those tasks start moving from ‘to-don’t’ to ‘to-done,’ it becomes a fundamental game changer for your business.

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Asked by an artist who hates marketing · Answered by Patrick Shanahan · art-marketing-podcast · 2025-06-19