What is the single most important metric for growing a successful art business?

The number of new customers you acquire per year is the single most important metric. If you could focus on only one thing to have a successful and growing art business, it would be this. Like exercise is to fighting cancer, acquiring new customers is the foundation upon which everything else is built. This metric, combined with regular and consistent marketing over years and decades, ultimately determines the revenue potential of your business.

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Asked by general teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2023-03-01