What can I learn from my website statistics and how should I use that information?

Website statistics tell you who is engaging with your site, where visitors are coming from, and which channels are strongest. For example, if 70% of your visitors come from Instagram and 30% from email, that tells you your Instagram audience is stronger, so you should invest more effort in building that community while maintaining your email audience. You can also test which types of content or campaigns generate expected reactions from your audience. Use these insights to understand where to focus your marketing efforts and which channels are delivering the best results.

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Asked by an artist wanting to understand site metrics · Answered by Indra · Office Hours · 2026-06-18