What does 'eating your own dog food' mean in the context of art marketing?

It’s a business principle that says if you’re advocating that your customers do certain things, you better be doing those same things yourself. For example, if you’re telling artists they need to go live on social platforms and run live art shows, then you should be doing that too—not just talking about it. It means practicing what you preach and leading by example. You can’t credibly tell others to do something if you’re not willing to do it yourself. This principle keeps you honest and ensures your advice comes from real experience, not just theory.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2021-07-27