Does every social media post need to tell a story?

No, not every post needs to be storytelling or process-focused. There’s a comprehensive social media strategy that includes different types of content. You still need posts that bring people to a close—meaning calls-to-action to visit your website, check out new work, or make a purchase. You need variety in your content strategy. What’s important is that storytelling and process content become a significant part of your mix, not that every single post follows this formula. The artists seeing the most success incorporate story regularly, but they balance it with other necessary marketing activities. Think of it as one essential component of a complete strategy, not the only thing you should ever post.

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Asked by a general teaching point · Answered by Nick Friend · art-marketing-podcast · 2024-06-21