How do I promote an upcoming in-person art fair alongside my regular online marketing?

Let your regular online marketing run as scheduled, then add supplementary content about your in-person event. For emails going out during that period, add a P.S. at the bottom mentioning the show details (“Don’t forget, if you live nearby, I’ll be at [venue] from Friday to Saturday, [dates]”). For social media, create additional videos talking about the upcoming show without editing or removing your regular scheduled content. The in-person event is an add-on component to your ongoing online presence, not a replacement. Keep both channels active and complementary.

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Asked by an artist preparing for a June art festival · Answered by Juan · Office Hours · 2026-05-12