How do I increase my overall business output and growth as an artist?

Think of your art business in terms of GDP—gross domestic product. Your GDP is the sum total of everything you produce: every conversation, social media post, email response, message, artwork created, in-person event, show, fair, speaking engagement, and press mention. To grow your business, you need to increase your GDP. AI and delegation are the primary tools for this. With AI, you can dramatically increase output—more carousel posts, better CRM management, faster content creation, more thoughtful responses—without proportionally increasing your time investment. Combined with team members who are also AI-enabled, you can scale your business’s total output significantly. The world has shown you they want your content, so the goal is to give them more of it at higher quality without burning yourself out.

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Asked by an artist seeking to scale their business · Answered by Patrick Shanahan · art-marketing-podcast · 2025-04-22